Using AI in GOV.UK Prototyping - UX Case Study by Martin Gray
Using artificial intelligence to help build accessible GOV.UK charts using chart.js for prototyping and testing with users.
Martin Gray - Interaction Designer (UX, UI & GOV.UK Services)
I'm Martin Gray, an interaction designer specialising in GOV.UK services, UX and accessibility. I design complex government services across discovery, alpha, beta and live.
With 20+ years’ experience, I design and deliver complex government services across discovery, alpha, beta and live — improving accessibility, usability and outcomes at scale. I have worked across government departments including HMRC, DWP, PINS and public sector platforms like Confused.com and Polecat Software
I design accessible GOV.UK services that simplify complex systems and improve user outcomes.
This website showcases my UX case studies, design projects and digital service redesigns.
Contact me
Portfolio
Senior Interaction Designer specialising in complex GOV.UK services, accessibility, and high-stakes user journeys.
Planning Data
Simplified data publishing for local authorities
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Planning Data digital service for DLUHC. Supported accessibility compliance across services.
HMRC
Simplified complex tax journeys
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Planning Inspectorate
Improved navigation and evidence uploads
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DWP Digital
Made PIP case reviews more accessible
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Muddy Boots
Redesigned dashboards and built a design system
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Confused.com
Increased quote conversions through UX redesign
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Healthspan
Improved checkout flow to reduce drop-off
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Confused homepage
Increased click-through to quotes through A/B testing
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Repvault application
Simplified product flows to deliver clearer insights
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Clients
Trusted by teams at organisations like…
Skills
Expertise across the full spectrum of user-centered design and development.
UI Design for Digital Products
I design user interfaces that are on brand and pixel perfect ready for development. Production ready visuals based on wireframes.
GOV.UK Prototyping
5 years building HTML prototypes with GOV.UK Prototype Kit using Nunjucks. Published on the web via Github and Heroku.
UX Design
Designing accessible digital services used across UK government departments.
Accessibility
I ensure digital services are accessible to all users, following WCAG guidelines and GOV.UK service standards.
Wireframing
I sketch ideas, design layouts and turn them into interactive prototypes for user testing.
Design Systems
I build and maintain consistent design patterns and interaction components for scalable products.
Interaction design blog
Articles about GOV.UK design patterns, prototyping, accessibility and UX.
GOV.UK Interaction Designer: What the role actually involves
Have you ever wondered what is a Gov.uk Interaction designer and what do they do? Read this and find out how it effects you.
Asking for user feedback within the product
Asking for user feedback from directly within the Muddy Boots software product using Intercom, an in product communication tool.
Testimonials
Working with Martin
"I reported into Martin whilst at Healthspan and found him to be controlled and professional under pressure, offering solid creative solutions. More importantly he was a pleasure to work with."
"I've had the privilege of working with and being managed by Martin. He truly understands brand and how to best use it effectively in the digital space. Hardworking, forward thinking, and a great team player."
"Martin was my Senior when I started my first design role at Confused.com. A fantastic and relatable manager with an inspiring and clear approach to design projects and stakeholder management."
About Martin Gray - Interaction Designer
Martin Gray specialises in user experience (UX), user interface design (UI).
He has experience designing digital services aligned with GOV.UK standards, focusing on accessibility (WCAG), performance and clear user journeys.
He designs for accessibility first, ensuring all users can use digital services and meet WCAG guidelines. He has a strong focus on user-centered design, conducting user research and usability testing to inform design decisions.
Contact
Contact Martin Gray, a UK-based Interaction Designer, for UX, UI and GOV.UK contract roles.
Tel: 07976 763045