Screwfix - Weather based email design and build

This web design case study outlines my email design and build work at Screwfix.

My role

I contracted at Screwfix as a web Designer to cover maternity leave. I helped maintain the website design, build campaign pages and emails.

The challenge

To come up with a new innovative email campaign to sell more products. The idea was to create a campaign around extreme weather. The most successful were the pro-active and post-active weather email campaigns.

The approach

The idea behind these weather emails was to promote new and relevant products based on severe weather warnings. These adhered to the company's strong existing branding and coding standards and needed to pass rigorous deliver-ability tests using many browsers, platforms and email clients.

The idea proved successful and subsequently more Screwfix HTML emails were designed to cover more severe weather based campaigns such as Flooding, Storm Winds and Snow and Ice.

These Screwfix html emails were created as part of an extreme weather campaign. They were sent pre and post bad weather and proved highly successful

Below shows a selection of screenshots from the initial prototype that captures a submission date and displays the difference or time period with todays date.

click on the page designs below to see the final html builds.