Martin Gray, Senior Interaction Designer specialising in GOV.UK services

Martin Gray

Senior Interaction Designer — GOV.UK & Public Sector Specialist

I design accessible, standards-compliant digital services for UK Government departments. I bring over 20 years of digital experience across discovery, alpha, beta and live.

View portfolio About me

Skills and practice

Expertise across the full spectrum of user-centered design and development

UI Design

I design user interfaces that are on brand and pixel perfect ready for development. Production ready visuals based on wireframes.

GOV.UK Prototyping

4 years building HTML prototypes with GOV.UK Prototype Kit using Nunjucks. Published on the web via Github and Heroku.

UX Design

I work with users to understand behaviours, motivations and goals. Conduct user testing, map user journeys

Accessibility

I ensure digital services are accessible to all users, following WCAG guidelines and government service standards.

Wireframing

I sketch ideas, design layouts and turn them into interactive prototypes for user testing.

Design Systems

I build and maintain consistent design patterns and interaction components for scalable products.

Portfolio

Selected projects from government departments
and enterprise clients

Planning Data

DLUHC Digital Engagement Platform

Case study: Planning Data digital service for DLUHC. Interaction design, GOV.UK Prototype Kit, accessibility testing.

HMRC Digital

Tax Services Digitisation

Case study: Contributed to the digitisation of tax services, simplifying complex financial processes and improving usability across authenticated journeys.

Planning Inspectorate

Appeals - Case Management

Case study: Improved the appeals process experience by reducing friction in multi-step case submissions and supporting clearer evidence upload flows.

DWP Digital

PIP Case Review Tool

Case study: Designed and prototyped components for a PIP case review tool, ensuring accessibility compliance and alignment with GOV.UK patterns.

Polecat Software

Media Intelligence Platform

Design of this risk intelligence software. Focusing on intuitive product interface and smart dashboarding.

Muddy Boots

Agricultural Software

Product design for this suite of farming and distribution applications.

Confused.com

Price Comparison UX

Iterative designs to focus the home page and the quote process to ensure customer retention.

Healthspan

E-commerce Design

Reviewing the checkout process for Healthspan highlighted customer confusions and enabled a redesign that was user and mobile friendly.

Yatton Junior Football Club

Wordpress Site

Case study: yattonfc

Confused.com homepage

Redesign and rebrand

Case study: yattonfc

Repvault application

Product design and user tests

Case study: repvault

Screwfix

Email design and build

Case study: screwfix

Clients

I have been lucky to work with some great clients, including...

confused.com logo
muddy boots logo
polecat software logo
planning inspectorate logo

What people say

Testimonials from colleagues and clients

"I reported into Martin whilst at Healthspan and found him to be controlled and professional under pressure, offering solid creative solutions. More importantly he was a pleasure to work with."

Lee Evans

Art Director & Senior Product Designer

"I've had the privilege of working with and being managed by Martin. He truly understands brand and how to best use it effectively in the digital space. Hardworking, forward thinking, and a great team player."

Nathan Meek

Senior Product Designer at National Grid

"Martin was my Senior when I started my first design role at Confused.com. A fantastic and relatable manager with an inspiring and clear approach to design projects and stakeholder management."

Eriol Fox

Senior Designer & UX Researcher

Interaction design experience

I specialise in GOV.UK services, accessibility compliance and public sector systems. I have contracted at DEFRA, HMRC, DWP and other UK Government departments.

Design skills: User flows, wireframing, usability testing

Design software: Adobe Creative Suite, Miro, Mural, Sketch, Figma

Development skills: Javascript, Nunjucks, HTML, CSS, Vibe coding

Development software: Github, Visual Studio, Heroku, GDS Toolkit

Contact

Available for Senior Interaction Designer contract roles.
Based in Bristol — remote and hybrid

Tel: 07976 763045