Planning Data
Simplified data publishing for local authorities
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I create accessible digital services that millions of people actually use.
Senior Interaction Designer with over 20 years' experience designing government services, complex digital products and accessible user experiences.
Selected work
Each project shows my role, approach and measurable impact.
HMRC
Reduced friction in complex tax journeys
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Planning Inspectorate
Simplified appeals and evidence submission for public users
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DWP Digital
Made PIP case reviews more accessible
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Muddy Boots Software
Redesigned dashboards and built a design system
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Confused quote process
Increased quote conversion through UX optimisation
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Healthspan
Reduced checkout drop-off and improved mobile usability
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Confused homepage
Improved acquisition through A/B tested usability redesign
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Repvault application
complex reputation insight at a glance for risk intelligence users
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Skills
Expertise across the full spectrum of user-centered design and development.
UI Design for Digital Products
I design user interfaces that are on brand and development-ready interfaces. Production ready visuals based on wireframes.
GOV.UK Prototyping
5 years designing and prototyping GOV.UK services. Published on the web via Github and Heroku.
Interaction Design
Designing accessible digital services used across UK government departments.
Accessibility
I ensure digital services are accessible to all users, following WCAG guidelines and Government service standards.
Wireframing
I sketch ideas, design layouts and turn them into interactive prototypes for user testing.
Design Systems
I build and maintain consistent design patterns and interaction components for scalable products.
Interaction design blog
Articles about design patterns, prototyping, accessibility and interaction design.
Using AI in Prototyping - Case Study by Martin Gray
Using artificial intelligence to help build accessible GOV.UK charts using chart.js for prototyping and testing with users.
GOV.UK Interaction Designer: What the role actually involves
Have you ever wondered what is a GOV.UK Interaction designer and what do they do? Read this and find out how it affects you.
Asking for user feedback within the product
Asking for user feedback from directly within the Muddy Boots software product using Intercom, an in product communication tool.
Testimonials
Feedback from designers and product teams I've worked with.
"I reported into Martin whilst at Healthspan and found him to be controlled and professional under pressure, offering solid creative solutions. More importantly he was a pleasure to work with."
"I've had the privilege of working with and being managed by Martin. He truly understands brand and how to best use it effectively in the digital space. Hardworking, forward thinking, and a great team player."
"Martin was my Senior when I started my first design role at Confused.com. A fantastic and relatable manager with an inspiring and clear approach to design projects and stakeholder management."
About Martin Gray
Martin Gray is a UK-based Government Web Designer, Interaction Designer and UX specialist. He has delivered digital services for HMRC, DWP, DEFRA and the Planning Inspectorate, helping government organisations create accessible, user-centred services that meet GOV.UK standards.
His work focuses on:
- Designing accessible digital services that meet WCAG guidelines
- Simplifying complex user journeys and reducing user error
- Improving completion rates and task success
- Building scalable design patterns and systems
Martin combines interaction design, front-end prototyping and accessibility expertise to deliver services that are usable, compliant and effective at scale.
He is available for Senior Interaction Designer contract roles across the UK, including remote and hybrid projects. Contact Martin Gray
Let's talk
Get in touch to discuss your project or contract needs.
20+ years
GOV.UK Designer
Remote & hybrid
Available for remote and hybrid contracts across the UK. I help organisations deliver accessible digital services, improve user journeys and create better outcomes through user-centred design.
Experience at HMRC, DWP, DEFRA, Planning Inspectorate, Healthspan and Confused.com, designing e-commerce platforms and large-scale digital solutions.