Using AI in GOV.UK Prototyping (Chart.js Example)
Using artificial intelligence to help build accessible GOV.UK charts using chart.js for prototyping and testing with users.
Martin Gray
GOV.UK Interaction Designer Contractor
Martin Gray is a UK based Senior Interaction Designer specialising in
GOV.UK services, UX design, accessibility and digital transformation.
He has worked across government departments including HMRC, DWP, PINS and commercial platforms like Confused.com and Polecat Risk Software.
This portfolio showcases UX case studies, design projects and digital service redesigns.
View portfolio
Trusted by teams at
Portfolio
Selected case studies from both GOV.UK and private sector clients
Planning Data
DLUHC Digital Engagement Platform
Case study: Planning Data digital service for DLUHC. Interaction design, GOV.UK Prototype Kit, accessibility testing.
HMRC Digital
Tax Services Digitisation
Case study: Contributed to the digitisation of tax services, simplifying complex financial processes and improving usability across authenticated journeys.
Planning Inspectorate
Appeals - Case Management
Case study: Improved the appeals process experience by reducing friction in multi-step case submissions and supporting clearer evidence upload flows.
DWP Digital
PIP Case Review Tool
Case study: Designed and prototyped components for a PIP case review tool, ensuring accessibility compliance and alignment with GOV.UK patterns.
Polecat Software
Media Intelligence Platform
Design of this risk intelligence software. Focusing on intuitive product interface and smart dashboarding.
Muddy Boots
Agricultural Software
Product design for this suite of farming and distribution applications.
Confused.com
Price Comparison UX
Iterative designs to focus the home page and the quote process to ensure customer retention.
Healthspan
E-commerce Design
Reviewing the checkout process for Healthspan highlighted customer confusions and enabled a redesign that was user and mobile friendly.
Yatton Junior Football Club
Wordpress Site
Case study: yattonfc
Confused.com
Homepage redesign and A/B testing
Case study: Confused.com homepage
Repvault application
Product design and user tests
Case study: repvault Saas UX
Screwfix
Email design and build
Case study: screwfix
Skills
Expertise across the full spectrum of user-centered design and development
UI Design for Digital Products
I design user interfaces that are on brand and pixel perfect ready for development. Production ready visuals based on wireframes.
GOV.UK Prototyping
5 years building HTML prototypes with GOV.UK Prototype Kit using Nunjucks. Published on the web via Github and Heroku.
UX Design
Designing accessible digital services used across UK government departments.
Accessibility
I ensure digital services are accessible to all users, following WCAG guidelines and GOV.UK service standards.
Wireframing
I sketch ideas, design layouts and turn them into interactive prototypes for user testing.
Design Systems
I build and maintain consistent design patterns and interaction components for scalable products.
Interaction Designer specialising in GOV.UK services
Senior interaction designer with 5+ years delivering digital services for HMRC, DWP and the Planning Inspectorate. Specialist in GOV.UK Design System, GDS service standards and the Prototype Kit.
What does a Senior Interaction Designer do?
A Senior Interaction Designer designs user journeys, service flows and digital interfaces for complex systems such as GOV.UK services.
Is Martin Gray available for contract roles?
Yes, I am available for Senior Interaction Designer contract roles across the UK, remote or hybrid. Contact Martin.
Clients
I have been lucky to work with some great clients, including...
Interaction design insights
Articles about GOV.UK design patterns, prototyping,accessibility and UX.
GOV.UK Interaction Designer: What the role actually involves
Have you ever wondered what is a Gov.uk Interaction designer and what do they do? Read this and find out how it effects you.
Asking for user feedback within the product
Asking for user feedback from directly within the Muddy Boots software product using Intercom, an in product communication tool.
Testimonials
Kind words from colleagues and clients
"I reported into Martin whilst at Healthspan and found him to be controlled and professional under pressure, offering solid creative solutions. More importantly he was a pleasure to work with."
"I've had the privilege of working with and being managed by Martin. He truly understands brand and how to best use it effectively in the digital space. Hardworking, forward thinking, and a great team player."
"Martin was my Senior when I started my first design role at Confused.com. A fantastic and relatable manager with an inspiring and clear approach to design projects and stakeholder management."
Contact
Available for Interaction Designer contract roles either based in Bristol, remote or hybrid
Tel: 07976 763045