Interaction Design Portfolio

A collection of interaction design case studies spanning GOV.UK digital services, SaaS platforms and commercial products.

Over the last 20+ years I've helped organisations simplify complex services, improve accessibility and create digital products that work for real users.

Industries I've worked in: Government, Planning, Tax Benefits, Insurance, Healthcare, Agriculture, Retail, Risk Intelligence, SaaS, Public Sector

Available for contract work

Government Digital Services

Designing accessible services that meet GOV.UK standards and improve user outcomes.

Planning Data

Simplified planning data publishing for local authorities.

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HMRC

Reducing friction in complex tax journeys.

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DWP Digital

Improving accessibility across PIP review services.

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Planning Inspectorate

Making planning appeals easier to complete.

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Commercial & SaaS Projects

Designing products that improve customer journeys, increase conversions and simplify complex workflows.

Confused.com

Improving insurance quote conversion.

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Confused Homepage

Increasing acquisition through UX optimisation.

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Muddy Boots

Dashboards and design systems for agriculture software.

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Healthspan

Reducing checkout abandonment.

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RepVault

Simplifying intelligence software workflows.

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How I Work

Every project follows the same user-centred approach.

Discover

Research users, understand business goals and identify opportunities.

Design

Wireframes, interaction design, prototypes and accessibility-first thinking.

Deliver

Working closely with developers to build high-quality digital services.

Looking for an experienced Interaction Designer?

I'm available for remote and hybrid contract roles across the UK.

Contact Martin