My Role:

I was Head of UX Design at MuddyBoots Software for 3 years. During this period I was often asked to help on product steering groups.

My core responsibilities:

• Creating photoshop mock ups, wireframes and interactive prototype
• Cross‐functional collaboration and creative direction. Coordinating with product owners to understand high‐level objectives and collaborate with engineering teams to translate them into engaging user experiences

The Challenge:

Greenlight Grower Management is an online crop management system from Muddy Boots. It enables field recording and crop data to be stored on the Cloud allowing farmer to share with agronomists and contractors.

A big feature of this software is mapping fields. Current users would simply name their or even describing their fields which is not helpful.

There was an idea raised that farmers or agronomists could add photos or even GPS co-ordinates. This proved inaccurate or time consuming. Instead i had the idea to use Google Maps in order to overlay the current location of the user and hopefully illustrate a clearer field boundary.

These screens illustrate ideas for how the product could work using Google Earth Satellite views along with other available mapping data overlaid. These screens show how we could illustrate crop growth, soil problems, crop diseases and weather predictions.

This was developed now and is available in the latest product release.

• Google Maps
• Photoshop